Find The Best Buyer For Your Property – Follow These 5 Tips

 

First impressions matter for buyers, as it plays an important role in their final decisions. These are some of the effective methods that sellers can utilise to help improve the presentation and perception of a home.

 

Professional Photography and staging

First impressions are pivotal to selling a home. High-quality photography that showcases the house’s best features can enhance its appeal online and make the home more attractive to buyers. Professional photos create an emotional connection for on lookers and help audiences positively visualise themselves within the home. This is through evoking comfort, cleanliness, and familiarity. Society is becoming incredibly visual, as in general 90% of people prefer visuals over written communication. In turn, high-quality visuals ultimately help differentiate homes from competitors and immediately capture buyers’ attention.

The Australian Property Institute found that within Australia a home with professional photos is proven to sell 50% faster and 10% above its initial price point when compared to those with amateur photos. 

 

Transparent communication from agents: 

Real estate agents should provide accurate information about the property, including its features, condition, and history, which helps build trust with potential buyers. This is where real estate agents are able to communicate the house’s benefits to consumers, while it further adds a humanised aspect to the buying process, which a lot of people highly prioritise.

 

Flexible scheduling and accessibility:

Real estate agents offer potential buyers a flexible time to view the property.  This could include evening, weekend, or holiday showings, ensuring that buyers with busy or unconventional schedules can still see the property in person. Additionally, agents might offer private appointments to cater to buyers who prefer a more personalised viewing experience. These flexible scheduling options attract a larger range of potential buyers.

 

Open House and Virtual Tours: 

Having both open hours and virtual visits allows potential buyers to explore the property in person and remotely, providing opportunities to showcase the house, answer questions, and engage with interested buyers.  Open homes provide a more casual setting where buyers can see the property at their own pace and interact with the real estate agent. On the other hand, virtual tours enable buyers to view the property remotely, which is useful for those who cannot make it in person. This allows agents to showcase the property’s features and benefits, answer questions, and engage with interested buyers in different ways which increases the chance of selling the property.

 

Effective online marketing: 

A robust online presence is essential when promoting real estate in today’s market. This is because the majority of homebuyers start their search online whether that’s through social media or listing websites. Agents consistently use these spaces to reach a broader audience and generate interest through targeted advertising, engaging content, and interactive features such as posts, live streaming or Q&A sessions. Additionally, agents use email marketing and other digital strategies to stay in touch with potential buyers and keep them informed about new listings and market trends. By effectively marketing properties online, agents try to maximise the property’s reach and attract more interested buyers.

 

You know that at bytherules Conveyancing, we are with you every step of the way. Once you have made the decision to sell, reach out to one of our local conveyancers to begin the next stage of the process.